4.7/5 | 2270+ Reviews

Florence | Flattering Tummy-Control Midi Dress

$149.95 $74.95
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Free shipping with Australia Post

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15% off for 3 items, 20% off for 4+ items

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Low in stock - Only pieces left

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CLEARANCE SALE UPDATE:
Due to high demand during our Clearance Sale, stock is now very limited. If you can still press “Add to Cart”, your item is still available - once sold out, it will not return.

Meet Florence, a retro floral midi dress designed to feel effortless, flattering, and comfortable from the very first wear. With its softly draping silhouette, delicate botanical print, and easy midi length, it’s made to give you a feminine look without feeling tight or restrictive.

The relaxed shape helps smooth and flatter around the tummy, hips, and waist, while the lightweight flow keeps you comfortable throughout the day. Finished with practical side pockets, Florence is perfect for casual outings, weekend plans, holidays, lunches, and everyday moments when you still want to feel beautifully put together.

Why You’ll Love It

Soft tummy-smoothing fit — designed to flatter without clinging

Beautiful retro floral print — a timeless botanical design with feminine charm

Relaxed flowing silhouette — easy to wear and comfortable all day

Practical side pockets — added convenience without compromising the look

Elegant midi length — versatile for everyday wear, holidays, and casual occasions

Florence is the kind of dress you can simply slip on and feel instantly confident in.

We provide Free shipping with Australia Post for all orders.

We ship our packages with a tracking code so you can always monitor your order.

You will receive the tracking via email within 24-72 hours after placing your order.

If our product does not meet your expectations, you can return it within 30 days upon receipt.

Before returning the goods, please contact our customer service at info@byrosewick.com and let us know the reason for the return so we can process your request correctly.

Please review our return policy for more information!

Protection of your data is very important to us. We keep it confidential, never share it with others, and only use it for specific tasks before removing it. Our website uses SSL encryption to protect your data.

What our customers say

I had a small issue with my order, but customer service handled it quickly and clearly. They took the time to understand what I needed and resolved it without any hassle. The item itself feels comfortable and well made.

Sarah M.

Melbourne

I had a question before ordering and customer service replied the same day with a clear answer. That helped me decide.

Emma T.

Sydney

The website is straightforward and easy to use. The size guide matched well and the fit is as expected. The order arrived without any issues.

Claire B.

Gold Coast

I rarely buy clothes or shoes online, but this experience was a pleasant surprise. Everything went smoothly, from ordering to delivery.

Rebecca W.

Brisbane

Ordering was simple and the delivery was on time. Everything was packed properly and arrived in good condition. No complaints so far.

Natalie A.

Perth

Delivery was quicker than expected and everything arrived neatly packed. There was a small handwritten card with a discount code inside, which I didn’t expect. The fabric feels soft but still structured.

Sophie C.

Adelaide

Product information on the website is clear and accurate. What I received matches what was shown. I also noticed a discount code included in the package for a future order.

Michelle B.

Canberra

DESIGNED BY WOMEN WHO GET IT

Rosewick started with a simple frustration: somewhere around our 40s, fashion seemed to stop being designed for women like us, pieces that looked good in photos, but never quite fit the life we actually live.

What started as a few honest conversations between women who'd spent years in the industry grew into a shared project of our own.

Today, we still design every piece with the same values we started with: comfortable fabrics, flattering fits, and clothing made to be worn and loved for years.

Frequently Asked Questions

Yes, we offer free premium shipping because we value our customers and want to provide the best possible service.

Yes, you can return your order within 30 days of receiving it.

You can track your order by entering the tracking number you received on the “Track Your Order” page. After entering the number and clicking “Track,” you’ll be able to view the shipment status.

Yes, once your order is complete, you will receive a confirmation email. If you don't see it, please contact our customer service team, we'll be happy to help.

Email: info@byrosewick.com

You can pay securely using the following payment methods: Credit card, Visa, Mastercard, Apple Pay, Google Pay, Maestro, Amex and Shop Pay.

Each product page includes a detailed size chart to help you find your perfect fit.

If you’re in between sizes, we generally recommend sizing up for the most comfortable fit.

Each piece begins as a sketch at our worktable, where we spend time shaping ideas, choosing fabrics, and refining every detail. Once a design feels just right, it moves into careful production to bring the piece to life.

Before any item is sent out, we make sure it reflects the quality and thought we put into every design. It’s our way of ensuring that every Rosewick Melbourne piece carries the care, creativity, and attention we started this brand with.

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Free shipping

Fast and reliable delivery, for a hassle-free experience. Take advantage of free premium delivery.

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30-Day Returns

30-day return policy on all products. If something doesn’t meet your expectations, you can return it easily and hassle-free.

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Secure payment

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Choose the method that suits you best.

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Australian Brand

Your trust is our top priority.